I believe great digital experiences are built like a good piece of music is written: through shortcut-less craftmanship, by fearlessly opinionated craftsmen. Every little interaction embeded in your website or application should have a functional pupose, but also strive to connect and engage the audience on an emotional level. Like your favorite records, the execution itself should be invisible, and only serve as a friction-less vehicle for the initial vision. If you feel as strongly as I do about this, get in touch with me, it be for business, or just to have chat.